10 LATEST UI UX DESIGN TRENDS TO DOMINATE IN 2021
Every year, users become more demanding of the convenience and speed of websites and mobile apps. That is why it is so important to change on time in such a way as to meet user expectations - otherwise, the user will simply go to those who do better and better.
UI/UX design is responsible for the quality of the user experience. In a new article, Sannacode designers take a look at the latest design trends to dominate in 2021 that you can implement today and overtake the competition.
Why is it important to follow the latest UX/UI design trends?
There is a lot of controversy in the design community about the relevance of UI/UX trends. No matter how anyone thinks about trends, it is an indisputable fact - they influence us.
In 2020-2021, when brands are fighting for every user, trying to provide the best user experience, ignoring a design trend means giving way to your competitors.
Whatever cool idea is at your startup’s heart, the user interface and design convey it to the user.
UI/UX design trends aren't just about discussing what color to make the year’s color. These are thousands of studies of user behavior across different sites and mobile apps. UI/UX design trends show how a user is used to buying and interacting with a product online, and every business should listen to its customers’ opinions.
UI/UX trend is not a whim, but a logical social request that always has an urgent problem or conflict under it.
By following the UI/UX trends, companies can gain a competitive advantage in technological terms, merely gaining a reputation as modern and competent players. It also increases customer confidence.
Your advantage in 2021 is to deliver the best possible user experience and develop a high-quality website or app for your brand. The target audience should be attracted not only by the design features - but you should also provide them with perfect usability, or, more simply, a pleasant pastime when interacting with the site or application.
So what are the dominant UI/UX design trends in 2021? Let’s take a look in our article.
User Experience/User Interface Design Trends to Follow in 2021
One of the hottest trends of the past year is dark mode. Big brands like Instagram, Apple, and Android have implemented dark themes in their interface for a long time.
Most users appreciated this solution, so more and more major brands have added a dark design to their services and applications. This trend is still scorching and will undoubtedly continue to exist in 2021.
The popularity of dark mode is due to several reasons:
allows you to highlight individual design elements more vividly.
saves battery power of devices.
reduces the strain on the user's eyes.
Most importantly, a completely new look for apps and sites. As a rule, most services have a light theme. Therefore, a sharp transition to a dark theme will seem like something completely new.
3D has been used in the design for more than a year. However, the 3D elements’ main difficulty is their large size, which increases the page’s loading time or application.
Modern frameworks can significantly reduce page load times. Also, approaches are used in which the content of the site or application is displayed instantly. The only difference is that the main design elements are loaded first, and then the secondary ones.
The trend in 3D is because it allows users to engage in interaction with a site or application. Visuals help grab attention and stimulate action. Besides, complex 3D elements will enable you to stand out from competitors and build a brand identity.
Like 3D elements, animation negatively affects the speed of loading a page or application. Many designers still avoid animation in their projects. However, modern plugins and tools allow you to create interactive animations without slowing down your page load speed.
Bright, screaming animation on all pages no longer contributes to a positive user experience but rather annoys it. Therefore, in 2021, it is better to use small animated elements to reward the user and leave bright and large animation to draw attention to a call to action, as a rule, to one.
This trend has already been in action for a year. However, still, not all designers use it. In 2021, this is a must-have for any website and app if you want to improve the user experience.
Microinteractions in YX design include:
color change for different states of the apps;
tactile reviews on mobile apps;
website loading visualization;
animation of transitions between pages;
reaction to pressing buttons.
It is noteworthy that more than one user will not be upset by the lack of micro-interactions. At the same time, he will highly appreciate their presence and show it to friends or colleagues.
Another relatively new trend in user interface design is the change in the concept of scrolling. For example, instead of scrolling down, the user will see the images change against the same background. Apple can be considered a trendsetter of such scrolling, which uses this effect for a detailed presentation of new products on the site.
Already today, creative scrolling can be seen on various sites. In 2021, the widespread use of non-standard scrolling in user interface design is expected.
However, the trend’s essence is to develop your custom effect, not using templates.
A mix of photos and graphics
Overlaying graphics on top of a photo is another popular trend in web design.
This tool is similar to a familiar collage, convenient because it suits all brands and is easy to use. By the way, for iPhone designers, there are a vast number of apps like Glitche and Bazaart that quickly transform images by adding or removing any elements.
Each image with graphics is unique and better reflects your personality on the site.
Scalable vector graphics
Users love multimedia, sites and mobile apps that host engaging multimedia content receive higher ratings than text pages when attracting and retaining visitors.
Not so long ago, Google announced that mobile design would gradually take over from conventional design. Although we have known this for a long time, and most of the sites are responsive.
Now the focus has shifted to creating more engaging websites for the user, and the amount of top-notch visual content is increasing to "entertain" the client.
Thus, we recommend using Scalable Vector Graphics (SVG). These vector images are scaled to fit the screen while maintaining the quality of the original graphics. SVGs are not pixels, which is a significant factor in their scalability. Another critically crucial responsive design trend today, and SVGs provide consistent UI quality for all mobile visitors for years to come.
SVGs are focused on consistent mobile performance, which is very important for the mobile-centric web community.
Most sites and apps are grid-based, but in 2020, asymmetric structures began to emerge that symbolizes the pursuit of personality, fun, and enthusiasm.
In particular, personal sites are increasingly embodying this idea.
This trend needs to be handled carefully.
The key to stunning site design when dealing with asymmetry lies (ironically) in balance. To create a sense of balance in asymmetrical designs, it's essential to make sure that no part of the page is more rewarding than the rest. Large images are fine as long as they are perfectly balanced with text, space, and other elements.
Keep in mind that the reader always pays attention to the larger elements on the page before moving on to their smaller companion elements. To make your application or website user friendly, make essential elements more visible to the user.
With millions of devices hosting smart virtual assistants like Siri, Google Now, and Cortana, more people are starting to use voice-over text. Primarily because of the convenience of talking directly to the device, not because you manually enter your requests or requests. Developers can leverage an engaged audience with less effort and use it for a more engaging voice model.
The popularity of voice control/typing is finally picking up steam. The following statistics illustrate how and why voice communication is one of the most important UI design trends:
The voice channel is expected to become a $ 40 billion channel by 2022. (Source: OC&C Strategy Consultants).
Globally, shipments of smart speakers grew by almost 200% in the third quarter of 2018. (Source: Strategy Analytics).
By 2022, 55% of households are expected to have smart speakers (Source: OC&C Strategy Consultants).
65% of 25-49-year-olds talk to their voice devices at least once a day. (Source: PwC).
61% of 25-64-year-olds say they will use their voice devices more often in the future. (Source: PwC).
The adoption of voice interfaces by major enterprises remains relatively slow.
Artificial intelligence and machine learning
Social media giant Facebook welcomed 2018 with its predictions of social media trends that will begin to take off next year. Three of them were (social) augmented reality, artificial intelligence, and machine learning.
You need to know that tomorrow’s interface aims to do away with the traditional home page for UX designers.
A broader trend is to replace the home page with more targeted and personalized pages focused on use cases and context.
Advanced Machine Learning will help webmasters, web developers, and UX/UI designers, for example, gather information about readers based on their browser history and location.
In turn, this information will help website and mobile application owners, developers, and designers create appropriate pages that users will get to depending on what information, product, or service they are looking for, for example, on an e-commerce site.
Artificial intelligence is not a new trend in design and development. Any automated system that provides a personalized experience based on user preferences and intended behavior qualify as AI.
We can assume that soon users accustomed to social media and personalized feed will begin to expect (or demand) personalization from other online products.
In the end
As devices and web technologies advance, more and more UI/UX designers are offering unique and creative work.
However, the future of design will continue to be driven by just one trend: End User Preference.
Users' tastes, preferences, and expectations can change radically at any time. Once this happens, you will need to redesign your product again.
Technology will inevitably shape the blueprint for future UI/UX design. Right now, it's all about mobile-first. Rapid advances in mobile technology have transformed the way users access and interact with sites and applications. Voice interfaces also leave their mark. In a few years, virtual reality could usher in a whole new UI/UX design and development era.
You can turn to Sannacode's designers to create a trending design for your app or website. To do this, fill out an application on the website and our manager will contact you.